DIGITAL & VISUAL DESIGN
Strategy · Identity · Art Direction · Concept · Identity · Applications
Creating visual identities and communication systems that translate ideas into clear, distinctive and engaging visual experiences. My work spans branding, institutional communication, campaigns and motion, developing flexible visual languages across physical and digital contexts.
CULTURE & PUBLIC SPACE
Ministry of Cultures, Arts and Knowledges
PUBLIC COMMUNICATION & HUMAN RIGHTS
Congress of Colombia - Pedro Suárez Vacca
SCIENCE COMMUNICATION
Colombian Geological Service
DESIGN FOR SOCIAL IMPACT
Innovation 4 nutrition - World Food Programme
EVENT & VISUAL COMMUNICATION
Foro M - Vice Presidency of Colombia
01 - CULTURE & PUBLIC SPACE
MINISTRY OF CULTURES, ARTS AND KNOWLEDGES OF COLOMBIA (2025 - 2026)
THE PROJECT
As a designer within the Cultural Infrastructure team of the Ministry of Cultures, Arts and Knowledges of Colombia, I contributed to the development of visual communication for cultural infrastructure projects across the country. My work focused on making cultural initiatives and spaces more visible through clear and engaging visual communication.
THE APPROACH
Working across different cultural contexts and territories, I developed visual materials and communication systems that supported the presentation and visibility of projects involving Indigenous, Afro-Colombian, rural and Rrom communities.
The approach combined visual design, editorial communication and digital content to communicate complex cultural projects to diverse audiences.
MY ROLE
Visual Design · Editorial Design · Digital Communication · Cultural Projects
02 - PUBLIC COMMUNICATION & HUMAN RIGHTS
PEDRO SUÁREZ VACCA (2024 - 2025)
THE PROJECT
As Communications Lead within the congressional team of Pedro Suárez Vacca, I developed communication strategies and visual content to support his work in the defence and promotion of human rights. The work involved translating political and legislative work into clear, accessible and engaging communication for different audiences.
THE APPROACH
I led the development of communication content across digital platforms, combining visual strategy, design and storytelling to make complex public issues more accessible.
The work focused on communicating political initiatives while creating a coherent visual presence around topics related to human rights and public engagement.
MY ROLE
Communications Lead · Visual Strategy · Digital Communication · Campaigns
03 - SCIENCE COMMUNICATION
COLOMBIAN GEOLOGICAL SERVICE (2024)
THE PROJECT
As a designer and animator within the Communications team of the Colombian Geological Service, I developed visual and animated content to communicate scientific and geological knowledge to broader audiences. The project focused on translating complex information into accessible and engaging visual narratives.
THE APPROACH
Through graphic design, illustration and animation, I developed content for digital platforms that transformed scientific concepts into clear and visually compelling communication.
The work combined visual storytelling and motion design to support public understanding of geological research and natural phenomena.
MY ROLE
Visual Design · Motion Design · Animation · Science Communication
04 - DESIGN FOR SOCIAL IMPACT
INNOVATION 4 NUTRITION (2023)
THE PROJECT
As part of the Innovation 4 Nutrition programme developed by the World Food Programme, I contributed to visual communication initiatives exploring innovative approaches to nutrition and social impact. The project brought together design, communication and innovation to support the visibility of ideas and initiatives related to food and nutrition.
THE APPROACH
I developed visual content and communication materials that helped translate complex information into clear and engaging messages.
The approach combined visual design and storytelling to communicate innovation in a way that was accessible to different audiences.
MY ROLE
Visual Communication · Social Impact · Digital Content · Innovation
05 - EVENT & VISUAL COMMUNICATION
FORO M (2021 - 2022)
THE PROJECT
Foro M was an event organised by the Office of the Vice President of Colombia, bringing together conversations and perspectives around key social and public issues. I contributed to the development of the event's visual communication and identity, supporting the creation of a coherent visual presence across different formats.
THE APPROACH
The visual system was developed to adapt across digital and event-based communication, creating consistency between different applications and touchpoints.
The project combined visual identity, graphic design and digital communication to support the visibility and experience of the event.
MY ROLE
Visual Identity · Art Direction · Event Communication · Digital Design
BETWEEN PRACTICE & RESEARCH
My practice moves between visual design, audiovisual storytelling and artistic research, often working within cultural, social and environmental contexts. I am interested in projects that bring together different perspectives, disciplines and forms of knowledge to create meaningful visual experiences.
Through collaborative processes, I explore how creative practice can become a space for exchange, participation and critical thinking.