BRANDING & VISUAL IDENTITY
Visual identities · People · Platforms · Contexts · Applications
I develop visual identities that combine strategy, concept and visual language, adapting brands to their audiences, environments and digital platforms. My work ranges from cultural and entertainment projects to digital agencies, startups and corporate identities, creating flexible systems that can evolve across different formats and touchpoints.
DIGO
FESTIVAL CINE LABERINTO
WEBCONGRESS
PLERK
SELECTED BRANDING PROJECTS
01 - DIGO
THE PROJECT
DIGO is an inter-university restaurant concept created for a young, digitally connected audience. The project focused on developing a visual identity that would feel contemporary, approachable and relevant to university life.
THE APPROACH
The identity explores a youthful visual language through expressive typography, bold graphic elements and a flexible system designed to work across physical and digital environments.
MY ROLE
A contemporary identity designed to connect with a new generation of students across multiple communication touchpoints.
02 - FESTIVAL DE CINE LABERINTO
THE PROJECT
For two years, I worked on the visual identity and communication of Festival de Cine Laberinto, an independent film festival. My work included the development of its graphic language, digital presence and the evolution of its visual identity.
THE APPROACH
I developed a flexible visual system that could evolve across different editions while maintaining a recognizable identity. I also worked on the design and development of the festival website, translating the visual language into a digital experience.
MY ROLE
A visual and digital ecosystem that evolved across two editions, creating consistency between the festival's graphic communication and online presence.
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03 - WEBCONGRESS
THE PROJECT
WebCongress is a digital agency that develops projects and digital experiences for public and private organisations at national and international level.
I worked on the visual refresh of the agency's identity, helping redefine its visual language to better reflect its digital focus and the diversity of projects it develops.
THE APPROACH
The redesign focused on creating a contemporary and flexible identity that could adapt across digital platforms, corporate communication and different project environments.
MY ROLE
A refreshed identity and visual system designed to give the agency greater consistency while maintaining flexibility across projects and platforms.
04 - PLERK
THE PROJECT
Plerk is a Mexican startup focused on digital solutions for employee benefits and workplace experiences.
For the project, I developed the visual identity of one of its sub-brands, creating a distinct visual language while maintaining a clear connection with the parent brand.
THE APPROACH
The challenge was to create an identity with its own personality while remaining part of the broader Plerk brand architecture.
THE RESULT
A distinctive sub-brand identity designed to operate independently while remaining visually connected to the main brand.
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05 - SELECTED BRANDING PROJECTS
A selection of previous branding and corporate identity projects developed across different industries and contexts.
These projects explore different approaches to identity, from logo development and graphic systems to communication materials and brand applications.
DESIGNING IDENTITIES THAT EVOLVE
I approach branding as more than creating a visual identity. I see it as the process of building a visual language with the flexibility to adapt, communicate and connect across different contexts.
From cultural institutions and public communication to startups, events and digital brands, I create identities that balance concept, clarity and visual expression.
Designing identities that are distinctive, adaptable and built to evolve.